Beauty Industry

Each Country’s Favorite Beauty Brand—According to Cosmetify

Avon is the favorite in 21 countries, followed by Origins and Oriflame—here are the top 10 most favored beauty brands.

December 20, 2022

Associate Editor

Cosmetify has unveiled each country’s favorite beauty brand—ranked according to the following social media and search factors:

Instagram followers
Instagram engagement
Instagram mentions
Google searches
Change in searches

Also: See last year’s results.

Image courtesy of Cosmetify.

In 2022, Avon, which recently revamped its packaging design, dominated all other brands, and was a staple for 21 countries. Oriflame was in second place as the most searched for beauty brand in 19 countries.

Meanwhile, there was a dramatic increase in love for Origins and Nordstrom, with 19 countries opting for Origins, and 17 for Nordstrom.

Other popular brands around the world included Revolution, The Body Shop and Rituals, making a much more varied picture of favorites this year, says Cosmetify.

See the top 10 most favored beauty brands in the world below:

1. Avon (Favored in 21 countries)

2. Origins (Favored in 19 countries)

3. Oriflame (Favored in 19 countries)

4. Nordstrom (Favored in 17 countries)

5. Revolution (Favored in 13 countries)

6. The Body Shop (Favored in 11 countries)

7. Rituals (Favored in 8 countries)

8. Sephora (Favored in 7 countries)

9. Yves Rocher (Favored in 6 countries)

10. Bio Oil (Favored in 3 countries)

Here is the full report, at The Cosmetify Index.